The consumer's dependence on "legit-sounding domain name", a green SSL key, and recognizable corporate logos and website layout as the "proof" of authenticity is passe.
In this era of online ubiquity there should be another layer of opt-in validation, ring of trust, p2p feedback and rating, that can all be plugged into the consumer web experience.
In this era of online ubiquity there should be another layer of opt-in validation, ring of trust, p2p feedback and rating, that can all be plugged into the consumer web experience.