Ask HN: Why are ringtones not interesting anymore?

Back in the Nokia days until the early smartphone days, custom phone ringtones were popular things to have.

I think the main reasons were distinguishability in crowded places and the demand for individualisation. I believe they were also one of the first digital assets, that were sold.

Nowadays, most people seem to have settled on either the vintage phone sound, or the default factory setting. Which leads to indistinguishability and homogenisation.

What are your thoughts on the reasons for that?