Twitter literally interrupts the normal feed with content you haven't chosen. Here, I'll load
https://twitter.com to see:
1. dog pic from someone I follow
2. ad ("Promoted")
3. Steve Martin playing a banjo while dressed as a penguin (I follow him)
4. a tweet from an account I don't follow, but a friend liked it
5. a tweet from an account a friend follows, but I don't
6. a tweet from an account a friend follows, but I don't
7. ad ("Promoted")
8. Section of "Who to follow" with three accounts
9. pic from someone I follow
10. a tweet from an account I don't follow, but a friend liked it
11 is an account I follow, and 12 is an ad, but that should be enough to demonstrate. Only three of the first ten items I saw were from accounts I chose to follow, so 70% of the content was supplied by twitter based on whatever they chose.
70%!
1. dog pic from someone I follow
2. ad ("Promoted")
3. Steve Martin playing a banjo while dressed as a penguin (I follow him)
4. a tweet from an account I don't follow, but a friend liked it
5. a tweet from an account a friend follows, but I don't
6. a tweet from an account a friend follows, but I don't
7. ad ("Promoted")
8. Section of "Who to follow" with three accounts
9. pic from someone I follow
10. a tweet from an account I don't follow, but a friend liked it
11 is an account I follow, and 12 is an ad, but that should be enough to demonstrate. Only three of the first ten items I saw were from accounts I chose to follow, so 70% of the content was supplied by twitter based on whatever they chose.
70%!