Comment by jmt_

I see people do that all the time - inadvertently click an ad because it's one of the first few results that pop up. Not only that, the number of ads shown before the real result has increased too! Just the other day, my boss did a Google search for a common product and was shown at least FIVE ads before the first real result and had to scroll to see that result. I remember the days when you would see one or two ads and the real result as the first thing you saw after a search, not seeing only ads until you scroll down.