Just bought it. While I'm really happy to support DRM free content, I must say I am somewhat disappointed that you can only download it twice.
"PLEASE NOTE that you can only stream the film twice AND you can download the film twice. Once you start a stream of the film, your stream will be active for 8 hours. Once you have exceeded your streaming and download limits, you will need to purchase the film again to stream or download it again. However once you have fully downloaded the film, you are of course free to watch it as many times as you like. "
"PLEASE NOTE that you can only stream the film twice AND you can download the film twice. Once you start a stream of the film, your stream will be active for 8 hours. Once you have exceeded your streaming and download limits, you will need to purchase the film again to stream or download it again. However once you have fully downloaded the film, you are of course free to watch it as many times as you like. "