Not true. Consent has nothing to do with cookies. If you look at what the ePrivacy Directive article 5.3. says, it's pretty clear:
"Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, ... "
So even Fathom, and other analytics tools that use browser fingerprinting or similar methods require consent.
And also, the whole no cookie, no consent -mantra does not respect user privacy. In some ways, browser fingerprinting is even worse because that's much harder for an average user to block than cookies.
"Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, ... "
So even Fathom, and other analytics tools that use browser fingerprinting or similar methods require consent.
And also, the whole no cookie, no consent -mantra does not respect user privacy. In some ways, browser fingerprinting is even worse because that's much harder for an average user to block than cookies.