> Apple changed their strategy to become a services company that values recurring revenue rather than one reliant on continuing product innovation.
Apple's hardware revenue, both in general and in specific categories such as iPhone, Mac, and iPad, is higher now than ever before. Plus now they have Watch, AirPods, etc.
Apple is pursuing "services" revenue simply because it can. It's a supplement for hardware revenue, not a replacement. It's easy money, because customers are locked in. The margins on "services" revenue are practically obscene.
Apple's hardware revenue, both in general and in specific categories such as iPhone, Mac, and iPad, is higher now than ever before. Plus now they have Watch, AirPods, etc.
Apple is pursuing "services" revenue simply because it can. It's a supplement for hardware revenue, not a replacement. It's easy money, because customers are locked in. The margins on "services" revenue are practically obscene.