I definitely perceive partial truth to what you're saying but I wouldn't want people to confuse 'being disciplined' with what you're talking about. 'Being disciplined' just leads to burnout eventually, it's a way of the cortical (planning, future goals, losing weight) lying (foregoing good tasting food) to the thalamus ("give me good tasting food, feeling full, with the least amount of energy expenditure, NOW!") which will not succeed in the long run.
The trick is to research how to make healthy food taste better than junk food, and take less energy to make. Since you will always go for the best ratio of cost-benefit, you will lose weight without struggle.
I would rewrite the article as "If it's not a hard yes (in terms of BOTH immediate and long-term pleasure), it's a hard no"
I definitely perceive partial truth to what you're saying but I wouldn't want people to confuse 'being disciplined' with what you're talking about. 'Being disciplined' just leads to burnout eventually, it's a way of the cortical (planning, future goals, losing weight) lying (foregoing good tasting food) to the thalamus ("give me good tasting food, feeling full, with the least amount of energy expenditure, NOW!") which will not succeed in the long run.
The trick is to research how to make healthy food taste better than junk food, and take less energy to make. Since you will always go for the best ratio of cost-benefit, you will lose weight without struggle.
I would rewrite the article as "If it's not a hard yes (in terms of BOTH immediate and long-term pleasure), it's a hard no"