Edit: a fatal assumption that it's the airlines providing the service underpins my original post below, whereas instead it's the providers charging passengers directly. That's an entirely different model from below, so disregard my original comment aside maybe my last line. Preserving the comment for context though.
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At 25,000/mo, assuming a jet makes 60 trans-con segments in the US per month and a price of $20 per passenger for access on a given segment, you'd need an average of at least 20 people to pay for a full flight's worth of internet access on each segment just to clear the monthly cost, not even counting the up front investment.
And that's for a standard narrow-body passenger jet, not the G650 etc. business jets that they're targeting.
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At 25,000/mo, assuming a jet makes 60 trans-con segments in the US per month and a price of $20 per passenger for access on a given segment, you'd need an average of at least 20 people to pay for a full flight's worth of internet access on each segment just to clear the monthly cost, not even counting the up front investment.
And that's for a standard narrow-body passenger jet, not the G650 etc. business jets that they're targeting.
This seems like a flex, not a tool.