Comment by ndiddy

The problem with Apple's extensive advertising was that they ended up having to price the Mac higher than an individual could afford so they could cover the marketing budget. Combined with the lack of software and the small amount of (non-upgradable) RAM, this meant that Mac sales slumped after the initial rush of early adopters. More information: https://www.folklore.org/StoryView.py?project=Macintosh&stor...