A lot of folks are commenting on the fact that "incognito mode" never promised that it would conceal your identity.
I find it odd that everyone seems to be just ignoring that the word "incognito" literally means "with one's true identity concealed". It is, in fact, reasonable for naive users to expect that their identity would be concealed while using "incognito mode", Google's disclaimers to the contrary notwithstanding.
"What? Everyone should have known that we didn't literally mean 'incognito'!"
Luckily, every company's engineers can be counted on to point out the irony of the company's marketing bullshit.
I find it odd that everyone seems to be just ignoring that the word "incognito" literally means "with one's true identity concealed". It is, in fact, reasonable for naive users to expect that their identity would be concealed while using "incognito mode", Google's disclaimers to the contrary notwithstanding.
"What? Everyone should have known that we didn't literally mean 'incognito'!"
Luckily, every company's engineers can be counted on to point out the irony of the company's marketing bullshit.