“IKEA uses war psychology – confusion, camouflage, and attrition – to wear down and coerce shoppers, starting with the store layout.”
Evidently the author does not like IKEA…which is perfectly fine. They are free to go to Bed Bath & Beyond.
But to offer a counter perspective…I like IKEA. Sometimes we travel 90 minutes just to go hang out there and shop. It’s kinda fun and interesting and weird in a way that makes it different from ordinary shopping.
I’m not saying that they’re the world’s most virtuous company or should be exempt from criticism, just that it’s odd to accuse them of using war psychology to beat their customers into submission when a _lot_ of people really enjoy the experience.
Evidently the author does not like IKEA…which is perfectly fine. They are free to go to Bed Bath & Beyond.
But to offer a counter perspective…I like IKEA. Sometimes we travel 90 minutes just to go hang out there and shop. It’s kinda fun and interesting and weird in a way that makes it different from ordinary shopping.
I’m not saying that they’re the world’s most virtuous company or should be exempt from criticism, just that it’s odd to accuse them of using war psychology to beat their customers into submission when a _lot_ of people really enjoy the experience.