Years ago I learned that this is the reason why they don't do colonoscopies without good reason in Finland.
I asked from a doctor who is a friend why you have regular colonoscopies in the US but not in the Finland and he said "no evidence and colonoscopy has a small risk factor".
If you do medicine for profit and are allowed to advertise and market, doing more is always better.
If you do medicine for profit and are allowed to advertise and market, doing more is always better.