What the author mentions about sales reps having to listen more than they speak is the most important point in the whole piece IMO.
I think that's the precise reason why founders doing sales can increase success so dramatically. Because they want to improve their product, they tend to listen more. Therefore, they build better products, solve problems with more accuracy, and, consequently, sell more.
I think that's the precise reason why founders doing sales can increase success so dramatically. Because they want to improve their product, they tend to listen more. Therefore, they build better products, solve problems with more accuracy, and, consequently, sell more.