Here's a company whose stock is trading at 1994 levels. It never recovered from the "dot-com" crash of 2001. The dividend yield is nowhere close to a US treasury at any maturity. It's losing money left and right. A good chunk of that was the pivot, under Jack Welch's leadership, from actually making stuff into financial services, shedding hundreds of thousands of jobs along the way. GE was therefore well-placed for full-impact during the GFC.
For some context, GE is kind of riches-to-rags story. Check out this chart of the share price:
https://www.tradingview.com/chart/?symbol=NYSE%3AGE
Here's a company whose stock is trading at 1994 levels. It never recovered from the "dot-com" crash of 2001. The dividend yield is nowhere close to a US treasury at any maturity. It's losing money left and right. A good chunk of that was the pivot, under Jack Welch's leadership, from actually making stuff into financial services, shedding hundreds of thousands of jobs along the way. GE was therefore well-placed for full-impact during the GFC.