What should you do with this information though? Should the salespeople focus on the customers that are most likely to convert? Or should the salespeople give minimal attention to those, and focus most on the ones less likely, but not 0 probability, to convert.
I think the most important outputs of this are understanding the factors involved in conversion to tune business processes, not necessarily using the outputs of the model to target specific users.
I think the most important outputs of this are understanding the factors involved in conversion to tune business processes, not necessarily using the outputs of the model to target specific users.