I'm willing to bet that Pizza Pizza isn't missing out on much money over their website. It is far more common for someone to place an order for pizza by dropping by the establishment or making a two minute phone call.
What is more likely is that the majority of their customers really don't care about the website and so Pizza Pizza has little incentive to improve it. Why spend time and money on something that virtually no-one uses?
You're an exception to the rule. Businesses aren't as stupid as you think: they're simply putting their resources elsewhere. Online accessibility is not a priority for many businesses and the poor execution that follows should not be mistaken for anything else.
What is more likely is that the majority of their customers really don't care about the website and so Pizza Pizza has little incentive to improve it. Why spend time and money on something that virtually no-one uses?
You're an exception to the rule. Businesses aren't as stupid as you think: they're simply putting their resources elsewhere. Online accessibility is not a priority for many businesses and the poor execution that follows should not be mistaken for anything else.