I have to think that in this case they mean "website" in the historical form as content vs "app-like" meaning like a web application. If you already have a web application and it works well on mobile, what more could they expect really?
If you are local news site, then this probably is going to be an issue. If your app allows someone to track how many package deliveries they have, then it likely already in a format they are happy with.
If you are local news site, then this probably is going to be an issue. If your app allows someone to track how many package deliveries they have, then it likely already in a format they are happy with.