Comment by dougk16

Money is the goal of the individual Cogs in the machine. Control is the goal of the machine itself, which uses money to incentivize (power) its Cogs. If you're a Big Tech company you essentially have endless free money to leverage compared to your Cogs. The machine itself doesn't care about money. That free money train is coming to an end though over the next decade. Or at least that's the reality I'm planning for. :)