I don’t think it’s the YouTube economy so much as it is the creative economy. If you produce creative content, you are at the mercy of the whims of your audience. Even in profitable or well-funded businesses, there’s a constant existential threat associated with the whims of the audience changing.
The problem is especially visible on YouTube because so many creators are small, and so have a connection with their audience but don’t have the resources to absorb the costs and risks of trying to keep up with a constantly changing audience, but it’s not a problem specific to or even especially pronounced on YouTube.
The problem is especially visible on YouTube because so many creators are small, and so have a connection with their audience but don’t have the resources to absorb the costs and risks of trying to keep up with a constantly changing audience, but it’s not a problem specific to or even especially pronounced on YouTube.