Comment by zionic

Honestly I find most studies based solely on self-reported data worthless.

What people say they’ll do/buy is often only loosely correlated with what actually happens.

See:

-YouTube thumbnail controversy, vs what people actually click on

-/r/apple and other comment section’s obsession with the commercially-failed mini lineup of iPhones

-everyone says ads don’t work on them, but ads work

I could go on