> a retailer benefit from this strategy? How does it protect their bottom line?
A couple of examples I can think of is blocking bots from scraping their site for pricing and details and from resellers from buying up all of the stock (see sneakers, electronics, etc). The last example doesn't directly impact their bottom line, but it will make customers go elsewhere.
A couple of examples I can think of is blocking bots from scraping their site for pricing and details and from resellers from buying up all of the stock (see sneakers, electronics, etc). The last example doesn't directly impact their bottom line, but it will make customers go elsewhere.