These prices are beyond insulting and frankly I'm glad they're going to take a hit competing with the flood of miner cards entering the market.
Also note that nothing is preventing Optical Flow Acceleration [0] (and subsequently the DLSS 3.0 models that they claim are exclusive to the 40 series) from running on either 2/3 RTX cards. Just like RTX Voice and other gimmick "exclusives" I expect it to be available to older cards the moment they realize their backlog of 30 series cards aren't clearing as quickly as they thought.
They're competing against an over-bloated secondhand market, AMD, Intel, much better integrated GPUs, and comparatively cheaper consoles that maintain sky-high demand with subsidized games via new subscription programs. They're vastly overestimating their brand loyalty (think Microsoft v Sony after the 360) and EVGA's exit makes more sense now than ever.
Also note that nothing is preventing Optical Flow Acceleration [0] (and subsequently the DLSS 3.0 models that they claim are exclusive to the 40 series) from running on either 2/3 RTX cards. Just like RTX Voice and other gimmick "exclusives" I expect it to be available to older cards the moment they realize their backlog of 30 series cards aren't clearing as quickly as they thought.
They're competing against an over-bloated secondhand market, AMD, Intel, much better integrated GPUs, and comparatively cheaper consoles that maintain sky-high demand with subsidized games via new subscription programs. They're vastly overestimating their brand loyalty (think Microsoft v Sony after the 360) and EVGA's exit makes more sense now than ever.
[0] https://developer.nvidia.com/opticalflow-sdk