- Apple is 50% of the US smartphone market, and what this means in factual terms is that they're the gateway to computing, communication, banking, and more for these folks.
- Apple doesn't allow side loading of apps. You have to go through their store with their rules.
- You have to pay Apple 15% of all commerce originated on your idea or platform.
- You have to integrate with Apple login and Apple payments, which reduces your relationship with your customer to a smidge.
- Apple cripples its web browser, encouraging app distribution of your software.
- Apple allows competitors to place ads on its App Store in your app's name or brand, making it an uphill battle to keep growing.
- Apple doesn't allow you to deploy at your own cadence. If you need an emergency bug fix, you're out of luck.
- Apple forces you to follow their app development guidelines. These are capracious moving targets and you're forced to follow on Apple's schedule, despite whatever costs and labor needs your business has.
- Apple can remove your app at any time for any reason with completely asymmetric power.
- Apple forces you to build on their hardware despite software being limitless.
- Apple frequently brings out competing apps.
Once a person is in the Apple ecosystem, it's very difficult to reach them without paying Apple somehow.
- Apple doesn't allow side loading of apps. You have to go through their store with their rules.
- You have to pay Apple 15% of all commerce originated on your idea or platform.
- You have to integrate with Apple login and Apple payments, which reduces your relationship with your customer to a smidge.
- Apple cripples its web browser, encouraging app distribution of your software.
- Apple allows competitors to place ads on its App Store in your app's name or brand, making it an uphill battle to keep growing.
- Apple doesn't allow you to deploy at your own cadence. If you need an emergency bug fix, you're out of luck.
- Apple forces you to follow their app development guidelines. These are capracious moving targets and you're forced to follow on Apple's schedule, despite whatever costs and labor needs your business has.
- Apple can remove your app at any time for any reason with completely asymmetric power.
- Apple forces you to build on their hardware despite software being limitless.
- Apple frequently brings out competing apps.
Once a person is in the Apple ecosystem, it's very difficult to reach them without paying Apple somehow.