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Comment by bogomipz
Your observation in your edit is indeed a phenomenon. I have noticed this as well. Cloudflare seems to use HN as their exclusive marketing channel. Their CTO seems to submit almost every one of their blog posts or product updates here. Then many of the company's employees will join in on the thread and it becomes almost like a customer forum. I don't think this mixed with the knee jerk reactions to anyone with a critical voice is healthy.