Censoring and moderating and content, as it relates to this lawsuit, is very expensive. I wouldn't be surprised if it ranks pretty high in their cost chart. The only reason that social media platforms do content moderation is to manage the financial (advertisers), and the political risk. Well, if the politicians and the courts tell them they can't moderate political stuff, then the political risk has been removed. All that remains is the financial risk.
Advertisers aversion to controversy is based on, I assume, their adherence to cultural norms. These norms are fluid. So I actually think these laws will give them the cover they need to stop doing something that they would prefer not to do. I also believe that we'll be litigating this for eons.
Advertisers aversion to controversy is based on, I assume, their adherence to cultural norms. These norms are fluid. So I actually think these laws will give them the cover they need to stop doing something that they would prefer not to do. I also believe that we'll be litigating this for eons.