Totally understandable, but what kind of business is it? If you just keep saying 'it's a business' but refuse to provide any further details then people are gonna make assumptions, eg adult entertainment. Nobody's asking what your specific business model is.
Also consider that if the situation continues your pissed-off downstream customers will ID you sooner or later.
Also consider that if the situation continues your pissed-off downstream customers will ID you sooner or later.