Figma is all about collaborating on software — yet they don't touch software.
They have been incrementally innovative in involving design-adjacent stakeholders in the design process, but the elephant in room is "how do we collaborate on _software itself_," rather than pictures of software?
When you have copywriters, designers, managers, and biz making pull requests to a Github repo via a design tool — that will be world-changing. This COULD have been our world already, but this paradigm is against Adobe's entrenched interests. Figma just played Adobe's game, and netted a cool $20B for it.
Figma is all about collaborating on software — yet they don't touch software. They have been incrementally innovative in involving design-adjacent stakeholders in the design process, but the elephant in room is "how do we collaborate on _software itself_," rather than pictures of software?
When you have copywriters, designers, managers, and biz making pull requests to a Github repo via a design tool — that will be world-changing. This COULD have been our world already, but this paradigm is against Adobe's entrenched interests. Figma just played Adobe's game, and netted a cool $20B for it.