Unskippable ads before a video have been around for a while (no skip button). It just has been limited to a couple ads. The tweet is claiming this number has increased lately.
My guess is that since unskippable ads could already be a couple minute long, they are testing with shorter ads in that timeframe while still filling up the time block.
This isn’t very interesting without knowing how long the ads run.
My guess is that since unskippable ads could already be a couple minute long, they are testing with shorter ads in that timeframe while still filling up the time block.
This isn’t very interesting without knowing how long the ads run.