Comment by zomgbbq

Atari in 1983 went from the leader in video game production to completely imploding. In 1979, four of their best programmers left after demanding equity in the sales and were refused. Their CEO Ray Kassar famously said, "You’re no more important to those projects than the person on the assembly line who put them together. You’re a dime a dozen. You’re not unique. Anybody can do ­a ­cartridge.". They left and formed Activision which led to a sequence of failures by Atari until they finally died unable to compete with the likes of Intellivision, Colecovision, and Commodore.