I'm curious how much other major brands pay to stay in their places
Coke arguably pays megabucks to have giant displays in prime locations. Those locations have limited space so Coke taking up one is
Similarly, IIUC, companies pay to have their products put in conspicuous places in stores like Walmart, Target, etc. Only rich companies can afford to always get the spots that stick out the most.
I don't know if those are compariable. Google pays Apple to be the default search engine seems no different than Coke paying to be the first soda on the aisle or to be featured on the edge of the aisle. People are still free to pick a different search engine or go into the soda aisle.
Of course in retail another tactic is to make a bunch of products that appear to be different but are all basically the same. I think Crest or Colgate and 15 kinds of mouthwash all of which have the same "active ingredient" at the same concentration. The goal is to fill up the shelves with your products so there is no room left for the competition's products since shelf space is limited.
Coke arguably pays megabucks to have giant displays in prime locations. Those locations have limited space so Coke taking up one is
Similarly, IIUC, companies pay to have their products put in conspicuous places in stores like Walmart, Target, etc. Only rich companies can afford to always get the spots that stick out the most.
I don't know if those are compariable. Google pays Apple to be the default search engine seems no different than Coke paying to be the first soda on the aisle or to be featured on the edge of the aisle. People are still free to pick a different search engine or go into the soda aisle.
Of course in retail another tactic is to make a bunch of products that appear to be different but are all basically the same. I think Crest or Colgate and 15 kinds of mouthwash all of which have the same "active ingredient" at the same concentration. The goal is to fill up the shelves with your products so there is no room left for the competition's products since shelf space is limited.