> the reason "engagement" is the metric is because that's what platforms monetize
...and the implication of that is that if we change the monetization model, then the metrics also change.
For a company selling a paid product, metrics become things like the effectiveness of the sales funnel, how much support the average user requires, the rating of the product on app stores, etc - which are not ideal, but still far better than "engagement".
...and the implication of that is that if we change the monetization model, then the metrics also change.
For a company selling a paid product, metrics become things like the effectiveness of the sales funnel, how much support the average user requires, the rating of the product on app stores, etc - which are not ideal, but still far better than "engagement".