I don't get it. What is a "community manager"? Is it someone that runs a company's social media page? And do they think that people care about their brand so much that they would join a community of people whose only common trait is liking the same brand? And in the first place, how do you even build a "community" manually and artificially? It's almost a bastardization of the word, as if a community is not a set of people with similar goals but instead yet another way to convert people's time and desire for social interaction into profit.
The article implies that community building should be some kind of altruistic purpose, where your only goal is to maximize the amount of "meaningful relationships" created? But building an artificial community in the first place can never be altruistic because the end goal of it all is to guide people to your product or conference or whatever. If you were an actual altruistic community builder, you would be telling people to get off the Internet and go make "meaningful relationships" with people in real life.
The article implies that community building should be some kind of altruistic purpose, where your only goal is to maximize the amount of "meaningful relationships" created? But building an artificial community in the first place can never be altruistic because the end goal of it all is to guide people to your product or conference or whatever. If you were an actual altruistic community builder, you would be telling people to get off the Internet and go make "meaningful relationships" with people in real life.