The Century of the Self is a great introduction to this. Modern advertising literally uses techniques originally developed for wartime (WWII) propaganda. Commercial advertising is literally brainwashing applied for economic purposes rather than political (though often both, too).
p.s. if you like the Century of the Self, watch Hypernormalization as well. Amazing documentaries.
p.s. if you like the Century of the Self, watch Hypernormalization as well. Amazing documentaries.