The IKEA effect is not "self assembly", the IKEA effect is "I think of this piece of furniture more highly because I assembled it myself". The IKEA effect compares how people feel about the same piece of furniture when they've assembled it themselves vs when someone else did it.
The IKEA effect is not "self assembly", the IKEA effect is "I think of this piece of furniture more highly because I assembled it myself". The IKEA effect compares how people feel about the same piece of furniture when they've assembled it themselves vs when someone else did it.