> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper.
I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram, they're not going to join instagram and the content creators you already have will leave.
Given this feedback cycle I find it quite interesting that Facebook don't have a team of engineers just constantly building and launching new social media sites. Just massively raise the odds that the thing that displaces facebook is also owned by facebook.
I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram, they're not going to join instagram and the content creators you already have will leave.
Given this feedback cycle I find it quite interesting that Facebook don't have a team of engineers just constantly building and launching new social media sites. Just massively raise the odds that the thing that displaces facebook is also owned by facebook.