Comment by idkwhatiamdoing

I think this is a nice and interesting article, but as far as I understood they showed the participants where the videos was from. It makes the result hard to evaluate. You take a group of participants which are likely to prefer TikTok already and think of Reels as a meme and then you say "these are TikToks, these are Reels, which do you prefer?". Of course these people will probably like TikTok way more.

In no way I want to defend Reels (in fact I don't consume neither TikTok nor Reels), but a blind test would have been really really important here.