This is pretty common in my experience? Market some relatively common item to an out-group of individuals at stupid markup based off brand recognition alone and reap the rewards. LTT looks to be flexing his brand here on unsuspecting PC enthusiasts where anyone with more experience in the electrical trades knows where to get higher quality tools for better/similar pricing.
I'll compare to my time in Paintball years ago. Any site marketing woodsball gear to paintballers had nutty markups, but if you went to any Army Surplus or Hunting outfitter you could get a lot of similar gear for way cheaper at better quality because it wasn't marketed specifically to a niche sport relying on brand name alone.
It happens all over the place. Consumers not doing their due diligence have only themselves to blame.
I'll compare to my time in Paintball years ago. Any site marketing woodsball gear to paintballers had nutty markups, but if you went to any Army Surplus or Hunting outfitter you could get a lot of similar gear for way cheaper at better quality because it wasn't marketed specifically to a niche sport relying on brand name alone.
It happens all over the place. Consumers not doing their due diligence have only themselves to blame.