I think most are vastly underestimating the impact of Synthetic AI media - this is at least as big as the invention of film/photography (century-level shift) and maybe as big as the invention of writing (millenia-level shift). Once you really think through the consequences of the collapse of idea and execution, you likely to tend think the latter...
What we're seeing now are toy-era seeds for what's possible - e.g. I've been making a completely Midjourney-generated "interactive" film called SALT: https://twitter.com/SALT_VERSE/status/1536799731774537733
That would have been completely impossible just a few months ago. Incredibly exciting to think what we'll be able to do just one year from now..