If suddenly there was no ad blocking available on Chrome cold turkey we would see nearly all users who are accustomed to an ad free experience go looking for a new browser. Coordinate this with a marketing blitz from Firefox and essentially you can take nearly all the Chrome ad block users and turn them into Firefox users. And from there it's word of mouth even from the non-techies.
Good ad blocking is an essential part of a browser. Even Google who is actively slow boiling the frog knows they can't just hard cut it off because the users will jump ship immediately.
Why should we let Google get away with this? I feel the right move is to proactively take steps that make Chrome very obviously noncompetitive. By not providing ad blocking at all or at least making it a much inferior experience. It needs to be obvious to the users, not just to tech folks.
Good ad blocking is an essential part of a browser. Even Google who is actively slow boiling the frog knows they can't just hard cut it off because the users will jump ship immediately.
Why should we let Google get away with this? I feel the right move is to proactively take steps that make Chrome very obviously noncompetitive. By not providing ad blocking at all or at least making it a much inferior experience. It needs to be obvious to the users, not just to tech folks.