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Comment by noobermin
I remember when everyone switched from myspace to facebook. At the time, I wondered why people like fb more because the pages were more boring and standardized. At the end of the day, whoever claimed "we got tired of the flashy effects" were just themselves tired of the flashy effects. Somehow the boring people convinced designers that boring was more "professional" or something like that and the designers just changed everything and forced that change on most users. It's just another example of how I don't really believe everything is "market driven" but suppliers (in this case, designers) really can force changes of habit and consumption on users unilaterally if they have enough market share.