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Comment by ZeroGravitas

I'd argue, and think GIMP is a good example, that products can fight off open source alternative adoption by being free to certain groups.

Piracy, student discounts, shareware, limited trials.

You could still consider this a win for open source, as it stops market abuse and restricts those paying to the people who depend on the software for business reasons and who haven't had their trust sufficiently broken that they switch over to open source to prevent abuse (which is the story in infrastructure, you're basically a sharecropper if you're building on non-open source infra).

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