I started https://shepherd.com about a year ago, so I talk to a ton of authors, and what blows me away is how no publishers do ANY marketing. This is such a weird industry and so weirdly broken.
If you get a huge upfront payment, they will do some marketing, of course, as they need to try to recoup their investment. But if you are not one of the top .01% of authors, they are just spinning a wheel to see if the decapitated chicken hits Yahtzee.
If you get a huge upfront payment, they will do some marketing, of course, as they need to try to recoup their investment. But if you are not one of the top .01% of authors, they are just spinning a wheel to see if the decapitated chicken hits Yahtzee.