Nope. Resale value is way too forward thinking for a corporation these days, it's all about short term profit. McD's has been chasing modern fashion and trying to distance themselves from your childhood's nascent obesity crisis, with salads on the menu and apple slices instead of fries in happy meals. Hence you get this "McCafe" look so they can camouflage themselves next to the Starbucks next door.
That said, the article is good at highlighting a huge cultural trend. Resale value might be only partially a driver of it. A lot of my monochromatic purchases will never be resold to anyone.
That said, the article is good at highlighting a huge cultural trend. Resale value might be only partially a driver of it. A lot of my monochromatic purchases will never be resold to anyone.