It's a terrible article. The author misunderstands competition and how much it drives products in this area. Snowflake is incentivized to make their product better on every dimension. If Snowflake don't improve, customers will leave in droves - like when they moved to Snowflake.
In practice, as has been pointed out in other comments, they do improve their performance (for competitive reasons) and it does cost them money when they do it.... They did it a couple qtrs ago and left $97 mill on the table.
In practice, as has been pointed out in other comments, they do improve their performance (for competitive reasons) and it does cost them money when they do it.... They did it a couple qtrs ago and left $97 mill on the table.
https://www.fool.com/earnings/call-transcripts/2022/03/02/sn...