Yup, and these merchants are keenly aware of that unfortunately. When the news broke of the change, suddenly they all became very concerned about taxes and reporting. We've actually done a good bit of work on our end to clear up what 1099-K's are and what taxes actually mean for their businesses, so the material is clear and accessible to all of them.
The problem is that doesn't overcome the fear they have for the IRS, unfortunately.
The problem is that doesn't overcome the fear they have for the IRS, unfortunately.