As I was reading that story I was imagining the pitch email that was sent by VMWare's PR team to this journalist.
Sometimes it is a little too artificial. You are right though, if you give most writers an interesting hook, they will use it and then recite the remainder of your pitch deck almost verbatim (as in this case)
Sometimes it is a little too artificial. You are right though, if you give most writers an interesting hook, they will use it and then recite the remainder of your pitch deck almost verbatim (as in this case)