> And if the user is wanting to visit something like Ford.com, Google can charge Ford millions over time to be the first result, pitting them in a bidding war against Chevy for the top result (with tiny ad disclaimer) for a search for "Ford".
That’s not how it works. If you own the website Ford.com, Google won’t charge you millions to bid on the keyword "Ford". They _will_ do it if you are Chevy and are bidding on Ford.
That’s not how it works. If you own the website Ford.com, Google won’t charge you millions to bid on the keyword "Ford". They _will_ do it if you are Chevy and are bidding on Ford.