You have your pricing model backwards IMO. If your target market are those who cannot afford healthcare are they in the position to pay monthly for the possibility of discounted service? I understand that when you run the numbers $10/mrr from 1000 customers vs 100 providers is more appealing, but if the system is worth using providers would be throwing money at you to acquire non-insured cash customers at a scaled rate.
How many customers are currently using the system? How many providers and services are available for the first few customers to search through? If there answer is none or close to none I'd think about making the service free to use until it is worth it for one side or the other (it should be providers) to start paying.
How many customers are currently using the system? How many providers and services are available for the first few customers to search through? If there answer is none or close to none I'd think about making the service free to use until it is worth it for one side or the other (it should be providers) to start paying.