While not mentioned in the article, one annoying phrase that has emerged recently is "X for Y". "An AirBnB for music." "A Yelp for wedding dresses."
To me this speaks: "We aren't able to clearly explain what we do, but here's this other well-known company that solves a similar problem in a different market. We'll piggy-back from the recognition of their name. Look at us, look at them, and try to make a connection."
To me this speaks: "We aren't able to clearly explain what we do, but here's this other well-known company that solves a similar problem in a different market. We'll piggy-back from the recognition of their name. Look at us, look at them, and try to make a connection."